Saturday, November 14, 2009

Universal Capital Management Announces the Addition of Innovation Industries to Its Portfolio

GetaGrip(TM) Is Next in a Long Line of Fitness/Exercise Products Invented by Innovation Founder and President William Wilkinson


Universal Capital Management, Inc. (OTCBB: UCMT), a Wilmington, Delaware business development company that provides management and strategic growth resources to emerging growth companies, is pleased to announce the addition of Innovation Industries to its portfolio.

Innovation Industries has a lengthy and impressive history of developing and marketing exceptional consumer products and is a leader in fitness and exercise equipment products. The company's Founder and President, William Wilkinson, is the leading inventor of fitness/exercise equipment and holds over 200 domestic and foreign patents.

Mr. Wilkinson is the inventor of Step aerobics/aerobic steps and co-founder of Step Reebok, which started the modern fitness movement. He was also the lead developer of products for Nordic Track and invented Total Body/dual action exercise machines popularized in the mid 90s. In addition, he co-developed, with National Media of Philadelphia, PA, the Bruce Jenner line of fitness equipment which included the PowerWalk Plus treadmill.

GetaGrip(TM) is his latest invention, a first-to-market game changer with virtually no competition in today's marketplace for a total hand/grip, wrists and forearm workout. Not only does the product fall within an industry that has proven to be recession-resistant -- the fitness industry, but it is also endorsed by the Chief Surgeon at the National Hand Center and A-list celebrities.

"Everyone who tries GetaGrip(TM) feels it working right away," says Michael Queen, CEO of Universal. "This product is a blockbuster, and we are pleased to be working with Will and Innovation Industries to assist in bringing GetaGrip(TM) to market. Due to the way we've structured our contract we believe this arrangement will enhance Universal's cash flow and create additional pools of investment cash."

About Universal Capital Management, Inc.

Universal Capital Management, Inc. is a publicly traded business development company under the Investment Act of 1940. Its purpose is to provide an opportunity for its shareholders to diversify risk by investing in a fund that assists its portfolio companies to grow and increase in value. Please refer to the company's website at http://www.unicapman.com

Forward-Looking Statements:

Certain matters discussed in this press release are "forward-looking statements." These forward-looking statements can generally be identified as such because the context of the statement will include words, such as Universal Capital Management, Inc. "expects," "should," "believes," "anticipates" or words of similar import. Similarly, statements that describe UCM's future plans, objectives or goals are also forward-looking statements. Such forward-looking statements are subject to certain risks and uncertainties, including the financial performance of UCM and the valuation of UCM's investment portfolio, which could cause actual results to differ materially from those currently anticipated. Although UCM believes the expectations reflected in any forward-looking statements are based on reasonable assumptions, they cannot give any assurance that their expectations will be attained. Shareholders, potential investors and other readers are urged to consider these factors carefully in evaluating any forward-looking statements. Certain factors could cause results and conditions to differ materially from those projected in these forward-looking statements. New factors, risks and uncertainties may emerge from time to time that may affect the forward-looking statements made herein. These forward-looking statements are only made as of the date of this press release and UCM does not undertake any obligation to publicly update such forward-looking statements to reflect subsequent events or circumstances.

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